Macmillan Digital Education Targets Brazil

macmillan-digital-courses logoA unit of Macmillan Publishers is infusing investments into two online education startups in Brazil. Macmillan Digital Education aims to reach and help more students in the Latin American region through supporting the initiatives of Veduca and Easyaula.

Macmillan Digital Education has announced its investments into two Brazilian online startups that target adult learners. The digital publishing unit of Macmillan Publishers is supporting both Veduca’s and Easyaula’s initiatives to enhance development and growth of technology-based education in Brazil. The two platforms are expected to help the group reach its goals in supporting more people who are in their life-long learning journeys.

The investments will bolster Macmillan Digital Education’s reputation as a serious investor for education and technology ventures across the Latin American region. It currently targets businesses that complement its own ecosystem of online services and develop e-learning products to facilitate empowerment of more students.

Managing director Matthias Ick in an interview said the effort is an important step in the unit’s goals to become a catalyst for next phases of the group’s ambitious plans in the wider region. Macmillan Digital Education is one of the three technology-driven startup units of Macmillan’s Science & Education. It focuses on building consumer-centric educational services. Macmillan New Ventures discovers and develops new, proven, and innovative technologies for development in education, while Digital Science makes software solutions specifically for scientists.

Veduca and Easyaula

Veduca is an Internet-based video platform that specializes in aggregating and curating educational content that is publicly shared by top universities from all around the world. It facilitates access to free video content featuring lectures and other educational materials in English with Portuguese subtitles to reach out to more local students.

Meanwhile, Easyaula is a virtual educational hub that facilitates learning anything from other people. It taps into communities and networks that provide offline classes especially to aspiring adults. It aims to give students more tools to learn more skills and obtain more knowledge.

Macmillan’s efforts

Macmillan has a long history of devotion to teach English to students in all levels especially in many non-English speaking countries. It has been active in related projects in Brazil for almost two decades now. It has been noted for developing instructional materials that appropriately reflect cultural conditions to gain better appreciation. The country is aiming to improve English language teaching in its schools for economic and cultural reasons especially prior to the upcoming 2016 Brazil Olympic Games.

Other established businesses of Macmillan Group have built stronger brands and more attractive history of editorial excellence through taking technology enabled and content-led approaches. Macmillan is known for fusing new disruptive technology units with more editorially-rich and more established players in the industry. The company does so to spawn evolution of its entire business and to access new markets and opportunities more quickly.

About Jules Mariano

Jules Mariano is a full-time freelance search engine and social media marketing specialist and a web developer specializing in web content development. He is the co-founder of VPRO Digital Marketing, a company that helps individuals and companies big and small achieve their social media marketing goals. He currently writes for BookGator.com. BookGator.com is a social platform where students, instructors, and student interest groups can work together to reduce cost of textbooks and education in general. Twitter/Instagram: @julesmariano www.julesmariano.com www.vproph.com If you need similar work done, please e-mail him at julesmariano@gmail.com.

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